With Museum Hack, I oversaw the design, production, and execution of a bespoke event tailored to promote and showcase the FUJIFILM Instax SHARE SP-2 Smartphone Printer.

Collaborating closely with my team, we meticulously developed every aspect of the event, striving to immerse participants in the product experience throughout their exploration of Prospect Park. The event was crafted to integrate elements of competition, storytelling, and brand activation, ensuring a dynamic and engaging experience that not only entertained participants but also fostered a deeper familiarity with the product and brand.

Ultimately, the event proved to be a success for both attendees and the client. A post-event survey revealed that participants reported a significant increase in familiarity with the product, a heightened likelihood of recommending it to friends, and expressed interest in attending similar future events. Additionally, the event garnered media attention from esteemed publications such as TimeOut New York, Metro NY, and various influencer blogs.